Raleigh - Durham...A Real N.C. Girl's Perspective

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"OH YEAH...I forgot. You are NOT like my last REALTOR®. You ACTUALLY listen to me."

Are you listening??

 

 

Over the holidays, I received an email from a buyer client requesting to take a look at property she discovered while searching my website. Immediately, I replied to her email...explaining that I was out of town but that I would love to show it to her as soon as I returned.

Within minutes, she replied to me...thanking me for responding to her email so quickly and apologizing for interrupting my holiday celebration (which she did not do!). In a post script, she wrote..."I just have one question. I receive your daily listing updates, but this home has never been included. I found it on my own. Since it is in my price range, why didn't it show up in the listings you send? Sorry to bug you...just curious."

Having only a few minutes before my family sat down to dinner, I simply replied, "Sure...I'll be happy to explain. This home was not included because it does not meet the search criteria that you established. When we first spoke, you asked me to ONLY send you homes with 2 car garages. This home has no garage. Of course, I'll still be happy to show it to you...AND...if you'd like, I can easily modify your search to include homes without a garage. Just let me know, and I'll take care of that change right away."

The next day, I received this response..."OH YEAH...I forgot. You are NOT like my last REALTOR®. You ACTUALLY listen to me."

YOUR BUYERS ARE TALKING...ARE YOU LISTENING?

 

Written and Posted by:

Elizabeth Nieves - Broker, REALTOR® -- The Elizabeth Nieves Realty Group @ Keller Williams (A Bilingual Real Estate Team serving Raleigh, Durham, Chapel Hill NC and surrounding areas.)

Search Raleigh, Durham, Chapel Hill Homes for Sale

Comments

That's a nice thing to hear from a client. Good luck in finding them a home!
Posted by Burien, WA Real Estate - Lisa Bosques, Assoc. Broker/Mktg Specialist (Prudential Northwest Realty Associates LLC) over 2 years ago
It "pays" to listen to people, huh.. :-)
Posted by Nick Bastian - Tempe, AZ Real Estate Agent (Realty Executives) over 2 years ago
I will listen to any buyer who comes my way!  Actually, I received a call Friday from some one who wants to buy land here and build later.  I was the first Realtor after calling 4-5 who was even interested in showing he and his wife land.  That's sad...They just want to plan their forever home!  Should it be so darn difficult to get some help? 
Posted by Natalie Langford, Winchester, VA Real Estate (Realty Negotiations) over 2 years ago

That mean you left your client with a great a impression on how you do business by letting them know that all there needs and wants will be taking care of.  Great job!

Posted by Lorinda Ward (Acworth Georgia Realtor) over 2 years ago
Oh gosh, that was all about me!  I'm sorry.  Elizabeth, I know you would listen to any reasonable buyer because that's just the way you are!   Small world, this guy's son lives in your area.  
Posted by Natalie Langford, Winchester, VA Real Estate (Realty Negotiations) over 2 years ago
Great post, Elizabeth.  It's not just our job to send our clients unfiltered information and simply say, "Which do you want to see?"  Our buyers rely on us not to waste their time, and not to put them on the trail of property which we do not believe, in our professional opinions, to be viable options (for investment purposes as much as personal use).  Some people want to see everything, even the undesirable options.  They get a big caveat with the ones I cannot in good conscience recommend.  Well done, Elizabeth!
Posted by Paul Slaybaugh, Scottsdale AZ Real Estate (Realty Executives) over 2 years ago
The first part of every conversation is listening.
Posted by Val Rensink (Exit Desert Ocean Realty) over 2 years ago
Elizabeth, I would expect no less of you than to listen to your clients :)  It's amazing to me how many agents don't and then wonder whey they end up calling the number on a sign in front of a house they like.
Posted by Lisa Heindel, New Orleans West Bank Real Estate (Keller Williams Realty Crescent City West Bank Partners) over 2 years ago
WOW!  I had almost the exact same conversation today!  How strange is that?!  Clients are really thrown off guard when you really listen.  They sometimes have forgotten what they said, but if you remind them it comes back like a beautiful sunrise!
Posted by Carol Smith (Casmi Photography) over 2 years ago
Truly listening is a timesaver to both the client and the agent.  Well done, Elizabeth.
Posted by Elaine Hanson, REALTOR® ~ Topanga, CA Real Estate Specialist (Snyder Sutton Real Estate) over 2 years ago

Hi Elizabeth...that picture is a hoot.

I don't show my Buyers anything that doesn't fit...until I know them better. There are times I will show them something that I know they will love...even if it doesn't always fit (but I tell them ahead of time)But NEVER out of their price range!

Posted by Joan Mirantz- Concord New Hampshire Realtor (Keeler Family Realtors) over 2 years ago

Elizabeth, What can I say?, the client said it all. I mean if you don't listen to their needs how can you possibly meet them?

G

Posted by Wilmington NC Real Estate & Relocation~ Ginger & Roger Sala (Wilkinson & Associates, Wilmington NC) over 2 years ago
Elizabeth, I love those happy emails....when someone acknowledges you in a special way.  I'm sure it was a nice thing to get and you've made quite an impression on them.
Posted by Carole Provenzale Owner, Feng Shui Long Island & New York (Feng Shui Long Island & New York City) over 2 years ago
Elizabeth-How true this story is.  What an impact we have on our clients by listening.  You, my dear friend are an excellent listener and I can only imagine the gratitude each of your clients have for you.  What a great graphic too.  That one cracks me up.  Have a beautiful week.  Much love sent to you!
Posted by Julie Neerings~Lifting Hearts ♥ Building Dreams~Utah REALTOR® (Keller Williams Salt Lake City) over 2 years ago
I love these stories Elizabeth, as they happen all too often.  I have a habit of calling prospects also to go over their criteria monthly to ask about any additions or deletions.  All of them without exception has been happy that I've done this.
Posted by Kris Wales - Macomb County MI real estate blog & homes for sale search site (Keller Williams Realty - Lakeside Market Center) over 2 years ago
Elizabeth:  Good for you, and good for your buyers!  Good post... we all need to be reminded to really listen.  Thanks!  Have a blessed day.
Posted by Jan Evett Panama City Beach, FL (Century 21 Ryan Realty ) over 2 years ago
Elizabeth, doesn't that just get you, they give you the criteria, then find something on there own and want to know why we didn't send them that one. Once you look it up, it didn't fit what they told us. I try to make my as broad as possible, but garages and basements are priorities. So yes we listen, but they are not always sure exactly what they want.
Posted by Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate (Keller Williams-Ann Arbor) over 2 years ago
Elizabeth... Happens all the time..... My last discussion with one of my clients confirmed they only want to search for a home in the town where they are currently renting since the children are school aged.  They called the other day to request seeing something in the next town.... Not even the buyers really know what they want....
Posted by Dan Cummings - Connecticut's Running Realtor (Raveis Real Estate) over 2 years ago
Great story Elizabeth. Many of us forget that God gave us 2 ears but only 1 mouth. Maybe we should listen twice as much as we speak. James 1:19
Posted by Don Draughn - Mortgage Professional over 2 years ago
Elizabeth,
You handled that very well.  Clients often give us specific criteria and in reality, their wants and needs are that specific.  Listening?  So very important!!
Posted by Cynthia Tilghman, Realtor® Onslow County NC Home Specialist (Kingsbridge Realty, Inc) over 2 years ago
Elizabeth...Great story! I  always stress to my buyers that I will put in the exact search criteria they tell me. But recommend they don't narrow it down too much...they can always choose to see something or not.
Posted by Monika McGillicuddy~REALTOR®~ N.H. Real Estate Broker & Trainer (Prudential Verani Realty/Hampstead) over 2 years ago
Elizabeth - What a great story! I love the photo you picked! I think if we ever learn to keep it zipped and listen to what our clients are really saying it would help a lot. A deal can be killed very quickly if we keep talking. I love that your client sees your value! So do we! ;-)
Posted by Linda Scanlan (A Fan of AR) over 2 years ago
Elizabeth,  Too many people are too busy talking about themselves to listen to others.  Thanks for the post.
Posted by Marc Grossman, GRI - Greater Orlando Real Estate Broker (Marc It Sold!) over 2 years ago

LISA-  THANKS!! I'm working on it!!

NICK-  Uh huh!! :-) That is probably one of my top three business skills...really listening. I mean, face it, don't you like it when someone listens to you? :-)

NAT-  I suspect that many agents are a little intimidated by selling land. If they have no experience, they may feel that it is outside their comfort zone. IF that is the case, they should admit that to the client and offer to help find someone. I'm so glad they called YOU!! I know you will take care of them.

LORINDA-  That is exactly what I hope! It seems that she sees that now. Thanks for commenting!

NAT-  It is FINE with me that it is all about you. That is how this works...one thought inspires another. I LOVE it!! Good luck with them!!! They are in GREAT HANDS!!

PAUL-  Thank you for your encouraging words (as always!!) I do try to keep my clients focused on their real goal; however, there are some who insist on seeing everything...because they believe it is their obligation to see EVERY home on the market in their price range before making a decision. With that type, I usually try to schedule one day to see everything I know they won't like...so that they get back on track. It works most of the time!

VALIANT-  I totally agree! IF we don't listen from the first conversation, we all always behind.

 

 

Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago

Elizabeth - Whew!  If that isn't a wake-up call post, I don't know what is! 

Marc - Uh...something in your comment resonated with me...(self reflection commitment for 2008, no matter how uncomfortable, I'm going to at least examine what I get handed) Thanks for THAT comment.

Jackie

Posted by Jackie Peraza, Home Stager - Framingham, Massachusetts (Perceptions AdverStaging(TM), LLC) over 2 years ago

LISA-  Why thank you, my friend! I think that the more we listen (if we can get them to talk) the better chance we have of connecting. It is much more difficult for a client to go elsewhere in good conscience.

CAROL-  I'm not surprised. GREAT minds think alike! You are so right...they will forget...until you remind them. Now that is when they want to remember. I've also had a few who conveniently lost their memory of our conversation. :-)

ELAINE-  You are absolutely correct! If you listen, you can find what they want much more quickly. THANKS!

JOAN- I'm EXACTLY the same way! IF, from listening to them and our experience, we feel that they really need to consider something they might not realize is available...it is our responsibility to present them with the option. I've had that work out favorably many times. :-)

GINGER-  SO RIGHT! We may be great realtors...but that still does not make us mind readers.

CAROLE-  You are sooooooooo right! They always seem to come just when you need it too!

Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago

JULIE-  Why thank you, my dear!! Back at ya, my friend!! Luv ya much!!

KRIS-  That is a great idea. While I don't have a specific guideline to check back in monthly...I do often remind them that I can change it anytime. I like your way a LOT!!

JAN-  Thank you! You have a blessed day also!!

MISSY-  You are SOOOOO right! I think that is the importance of asking and then asking again. You know as I do that often our buyers start out the process a bit unrealistic. As they see the reality of exists...everything comes together. Thanks for sharing!!

DAN-  EXACTLY!! We have to be flexible also!

DON-  I like that!! 2 EARS 1 MOUTH! Got it!! :-)

CYNTHIA-  THANKS! I wonder how much headache we could avoid by truly listening. Just a thought!

MONIKA-  EXCELLENT advice!! I say the same to my clients. I think there is so much on the market that it is overwhelming at times. Thanks for commenting!

LINDA-  You are TOO SWEET!! Thanks, my friend!

MARC- Truer words have never been spoken, my friend! I need to hear them also. Thanks!

JACKIE-  I'm with you, my friend! TRUTH IS TRUTH! Thanks for sharing!!!

Blessings EVERYONE!!!! Luv you guys!!!!

 

Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago

Great story!  Amazing what happens when people actually listen!!!  Thats actually an area I have to work on... I tend to zone out sometimes and forget to listen.

(You changed your meez.  Did the snowman melt in your arms?)

Posted by Martin Abeshaus (JAE Commercial Cleaning Services) over 2 years ago

Yep...it just goes to show that there are still realtors out there who cares.

Posted by Netta Blackwood over 2 years ago
Elizabeth, Listening to clients is like listening to God. We have to be able to shut up long enough to hear what is being said to us. It takes practice for most but is a great once you learn.
Posted by Hugh Krone Sussex County NJ Realtor (Savva Realty) over 2 years ago

Hi Elizabeth!  Listening pays off.  God bless you my loving friend. 

Posted by Sondra Meyer (United Country Brazos Valley Realty) over 2 years ago
Great story and example! I hope you are able to bring her to a successful closing. =)
Posted by Lisa Hill (Daytona Beach Real Estate) (Florida Property Experts) over 2 years ago
Elizabeth, Part of our job is to listen to the client and try to satisfy them.  It is great that you are a listener!
Posted by Roberta LaRocca REALTOR® Las Vegas Broker Salesperson Property Management (Encore Realty Group - EncoreRealtyGp.com) over 2 years ago

Elizabeth, nice one.  Good stuff to remember. I think I "heard" you say something like that before.

List and Sell (with our ears open)  Gary @ RentonHomeFinder

Posted by Gary McNinch Realtor Renton WA Real Estate (Keller Williams SES Renton ) over 2 years ago

I am flagging this to be featured in ActiveRain©

I hope they listen.....

;-)

Posted by Chicago, Illinois homes for sale ---- Alexander Harb (The Knights Team Referral Group) over 2 years ago

MARTIN-  OBSERVANT!!! Well...the snowman and I decided it was time to see other people. He's off dancing with some other chick now!!! Now...It's just me and my phone. (And Diego, of course!!!)

NETTA-  I assure you that there are a lot of us! Thanks for commenting!!

HUGH-  It does take practice, but it is worth the work. Thanks!!

SONDRA-  Back at ya!!! :-)

LISA-  I'm working on it!

ROBERTA-  I'm not perfect, but I really care. Listening shows you care. THANKS!!

GARY-  You probably did...cuz this is a biggie for me. Keep it going, bro!

ALEX-  THANKS!!! :-)

Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago
You were listening. How many were not. I have to sharpen my listening ears because at times i DO miss hings. Thanks for the reminder sister in Christ.
Posted by Robert L. Brown~Grand Rapids Real Estate Bellabay Realty, West Michigan (www.mrbrownsellsgr.com) over 2 years ago
ROBERT-  We all fall short...but God is not finished with us yet! :-) GBU!!!
Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago

Elizabeth that's a great point.  I know there are alot of people that view agents as no better then car salesman and the only way to show them they are wrong is to rise above their misconceptions.  Great job!

Posted by Sandy Noll (Realtor @ Keller Williams Realty Kirkland) over 2 years ago
I forgot to add to my comment above. Listening is an acquired taste. many of us in this business don't have it. And look what it leads us to.
Posted by Robert L. Brown~Grand Rapids Real Estate Bellabay Realty, West Michigan (www.mrbrownsellsgr.com) over 2 years ago

SANDY- thanks so much! You are absolutely right. We have to change the image that some in our industry have created.

ROBERT-  You are soooooooo right! It is not easy, but it is very important. Thanks for adding your wisdom. GBU!

Posted by Elizabeth Nieves - Bilingual Raleigh - Durham North Carolina Real Estate Team (The Elizabeth Nieves Realty Group) over 2 years ago

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